Question: How Do You Sell Emotions Not Logic?

How do emotions affect buying behavior?

The influential role of emotion in consumer behavior is well documented: …

Studies show that positive emotions toward a brand have a far greater influence on consumer loyalty than trust and other judgments, which are based on a brand’s attributes..

How do you create emotions?

To generate approach-based emotions (love, joy, anger, pride, etc.), approach (e.g., get after your goal, compliment a person, or attack someone). To generate avoidance-based emotions (anxiety, disgust, sadness, shame, etc.), avoid (e.g., stop taking action, turn away from something, or isolate yourself).

How do emotions affect decision making?

Emotions can effect not just the nature of the decision, but the speed at which you make it. Anger can lead to impatience, and rash decision-making. If you’re excited, you might make quick decisions without considering the implications, as you surf the wave of confidence, and optimism about the future.

What are examples of emotional triggers?

Below is an introduction to 7 important psychological and emotional triggers that can increase your sales, backed up with examples and further reading.Belonging. … Fear. … Guilt. … Trust. … Leadership. … Values. … (Instant) Gratification.

What is the difference between emotions and feelings?

While emotions are associated with bodily reactions that are activated through neurotransmitters and hormones released by the brain, feelings are the conscious experience of emotional reactions.

How do you sell to someone’s emotions?

Here’s how can you use pleasure to sell:Translate the value of pleasure for your prospect. … Make using your product enjoyable. … Help them imagine a brighter future. … Choosing words such as fun, please, imagine, enjoy, satisfy, you, delight and opportunity play to the pleasure emotions.

How do you release stuck emotions?

3 STEPS TO PROCESSING EMOTIONAL ENERGY STUCK IN YOUR BODYStep 1: Recognize (self-awareness) The challenge is to recognize the emotion and feel it in your body. … Step 2: Respond (self-expression) Emotions need to be expressed to be processed. … Step 3: Reset (self-care)

How do you trigger someone’s emotions?

Some more common emotional triggers:Someone rejecting you.Someone leaving you (or the threat that they will).Helplessness over painful situations.Someone discounting or ignoring you.Someone being unavailable to you.Someone giving you a disapproving look.Someone blaming or shaming you.More items…•

What are the 3 buying motives?

Remember, then, to concentrate on these three key buying motives (Money, Risk Reduction and Time) so that you match the needs and desires of your prospects and don’t get dragged in to surface-level debates about costs and other incidentals that hide the real reasons why they may be buying from you.

How do emotions affect work performance?

An employee’s emotions and overall temperament have a significant impact on his job performance, decision making skills, team spirit, and leadership and turnover. … Anger often leads to aggressions towards colleagues while sadness leads to dissatisfaction with the job.

What are the 10 basic emotions?

Terms in this set (10)Joy.Excitement.Surprise.Sadness.Anger.Disgust.Contempt.Fear.More items…

How do you balance emotions and logic?

Balancing logic and emotion to ensure good decisionsRemove all prejudicial factors that may impact your choices.H.A.L.T. from making decisions when you are in certain states.Make a list of pros, cons, and risks. Think about future outcomes.Finally, search for a happy medium. Let your reason and emotion work together.