Quick Answer: What Should My NPS Score Be?

What is a good NPS score?

Any NPS score above 0 is “good”.

It means that your audience is more loyal than not.

Anything above 20 is considered “favourable”.

Bain & Co, the source of the NPS system, suggests that above 50 is excellent, and above 80 is world class..

What does an NPS score of 50 mean?

Given the NPS range of -100 to +100, a positive score or NPS above 0 is considered “good,” +50 is considered “excellent,” and above 70 is considered “world-class.” Based on global NPS standards, any score above 0 is “good.” This means the majority of your customer base is more loyal.

How do you get a good NPS score?

Best Strategies to boost your Net Promoter Score®Encourage Internal Buy-In. … Make it easy for people to Promote Your Brand. … Don’t Ignore your Promoters. … Engage with your Detractors. … Respond to your Customers. … Consistency across the Board. … Keep monitoring your Score.

What is Apple’s NPS score?

47Consumer Brands / Electronics companies with similar Net Promoter ScoreCompanyScoreApple47Nintendo43GoPro51LG phones416 more rows

What can I use instead of NPS?

The most commonly used alternatives to NPS entail a rephrasing of the question and usage of a smaller scale. If you’re truly trying to measure growth or word-of-mouth promotion, I highly recommend Netflix’s retrospective phrasing of an NPS-style question.

Does NPS really work?

The NPS isn’t just a great measure of customer loyalty—having high marks can also lead to business growth. Numerous studies, including those conducted by the Harvard Business Review, Satmetrix, and Bain & Company have found that there is a strong correlation between high Net Promoter Scores and revenue.

What does my NPS score mean?

The Net Promoter Score is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. It is used as a proxy for gauging the customer’s overall satisfaction with a company’s product or service and the customer’s loyalty to the brand.

What is wrong with NPS?

First, the “research” behind the NPS claims is flawed. Second, the calculation of the metric (a difference score) results in an ambiguous score that is difficult to interpret. Third, the NPS is insufficient in measuring the multidimensional nature of customer loyalty.

Who has the highest NPS score?

Net Promoter Score benchmarks for top brandsCompanyNPS Score1Apple472Google113Microsoft454Coca-Cola082 more rows

What is Amazon’s NPS score?

69When it comes to customer loyalty, Amazon achieves an NPS of 69. Based on the global NPS standards any score above 0 would be considered “good”, with 50 and above classified as excellent, and 70 or higher as world class.

How is NPS score calculated?

Add up the total responses from each group. To get the percentage, take the group total and divide it by the total number of survey responses. Now, subtract the percentage total of Detractors from the percentage total of Promoters—this is your NPS score.

Is NPS a good metric?

While NPS might be a great metric for focusing people’s attention on customer loyalty, to really change your culture and move the needle on customer loyalty, you need a much more strategic and systemic approach to measurement and actions. In other words, stop using NPS as a stand-alone metric.